An Interview with Dachen Chu from Sina.

Dachen Chu from Sina

An interview with Dachen Chu from Sina.

So who, and what, is Sina Weibo exactly? The panel kicked off with a description of both Sina and Weibo. In Dachen’s words, and for comparison’s sake, think of Sina as China’s Yahoo and Weibo as China’s Twitter. Adoption of media tools, both social and traditional, has relatively been slower in China. Weibo was one of the first tools that enabled people to interact through social media. In addition to posting updates, users also create object pages for things like music and movies, and utilize the e-commerce functionality to sell products.

Who is using Weibo? Close to 90% of the company’s user base is in China and the remaining percentage of users who aren’t based in China are most likely part of the global Chinese community. Weibo does get high-profile English language users, like celebrities, and also built an English language app. The company does have hundreds of global brands engaging on the platform, accessing the giant and growing Chinese market.

So where is Weibo going? Right now, their main focus is on increasing the number of users and user activity. China has a huge population. However adoption of mobile use, a driver of Weibo platform use, is slower in China’s lower-tiered cities. Partnering with Alibaba, Weibo is building e-commerce functionalities and a social-commerce eco-system. This will continue to play a big part in the company’s revenue growth–another focus for Weibo right now. E-commerce is huge in China, driven by a combination of China’s role as a global manufacturer, cheap labor in logistics, and the lack of traditional big box offline retailers.

So who, and what, is Sina Weibo exactly? The panel kicked off with a description of both Sina and Weibo. In Dachen’s words, and for comparison’s sake, think of Sina as China’s Yahoo and Weibo as China’s Twitter. Adoption of media tools, both social and traditional, has relatively been slower in China. Weibo was one of the first tools that enabled people to interact through social media. In addition to posting updates, users also create object pages for things like music and movies, and utilize the e-commerce functionality to sell products.

Who is using Weibo? Close to 90% of the company’s user base is in China and the remaining percentage of users who aren’t based in China are most likely part of the global Chinese community. Weibo does get high-profile English language users, like celebrities, and also built an English language app. The company does have hundreds of global brands engaging on the platform, accessing the giant and growing Chinese market.

So where is Weibo going? Right now, their main focus is on increasing the number of users and user activity. China has a huge population. However adoption of mobile use, a driver of Weibo platform use, is slower in China’s lower-tiered cities. Partnering with Alibaba, Weibo is building e-commerce functionalities and a social-commerce eco-system. This will continue to play a big part in the company’s revenue growth–another focus for Weibo right now. E-commerce is huge in China, driven by a combination of China’s role as a global manufacturer, cheap labor in logistics, and the lack of traditional big box offline retailers.

 

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