BBI November/December Events

BBI Community –

Only 17 days until Coca-Cola’s Data Summit! Registration is free and you can register here.  BBI is very fortunate to have Justin De Graaf of Coca-Cola on our board and because of our good fortune, you have access to this incredible event. We have confirmed the following amazing speakers.

The topics that will be covered are . . .

  • What’s My Name? A day in the life of data: What data is worth purchasing? So many vendors where does one start?
  • 99 Problems: Programmatic & Direct Advertising: How does the industry toe the line? Am I over or under invested?
  • The Symphony: Are you listening? Making Sense of Social Data
  • Paid in Full: Closing the loop for CPG companies: measuring marketing w/ dollars and sense
  • DMPs and the New World Order: How marketers from various industries are leveraging Data Management Platforms.
  • The Revolution Will Not Be Televised: Where to invest in linear, digital video or addressable?
  • Follow the Leader: Making the most of mobile (targeting, marketing and measurement)
  • A Good Day: Telling Better Stories with Data

The event will be held on November 17th, at The Roberto Goizueta Auditorium, Coca-Cola HQ. The address is 1 Coca-Cola Plaza, Atlanta, GA 30313. Please email me at for more information.

BBI Meetups

Our Social Data and Analytics Meetups have another round coming in early December.

  • New York: we are focusing on the Food and Beverage industry. Details are here
  • Washington DC: we are focused on leveraging Social Data for Social Good. Details are here
  • San Francisco: we are meeting up to discuss the details behind uncovering influencers in Social Data. Details are here

If you would like to participate – we would love to have you either host or present one of these well attended Meetups. Please contact  Patrick Callahan at or me at


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