We’re Hiring!

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About us: 

The Big Boulder Initiative is an industry trade association wholly dedicated to the advancement of social data in businesses and organizations of all kinds. Our mission is to bring together representatives from companies within the ecosystem to collectively address key challenges in order to establish the foundation for the long­term success of the social data industry.

A bit about the job:

We are looking for a smart, driven, and energetic Marketing Manager to help manage and run the Big Boulder Initiative organization day­to­day. In this role, you will be responsible for the development, implementation, execution, and maintenance of a variety of projects including membership sales, member marketing and communication programs, social media content creation, conference / event coordination, and more. This position requires an individual who is passionate about marketing and possesses the ability to flawlessly manage projects from inception to completion without missing details. Ideally, this position is based in Boulder, but remote is ok as well.

 

Market the Big Boulder Initiative to members and prospects

  • Work closely with the Board of Directors to help manage and oversee all aspect of the
    organization to drive thought leadership and maintain a high profile in the industry
  • Develop and implement marketing campaigns to drive membership sales and overall
    member engagement
  • Drive the creation of marketing assets that clearly communicate the benefits of BBI
    membership and how to get involved
  • Create content and manage editorial calendar for the blog, Twitter, Facebook, etc. to
    develop a strong social media presence
  • Manage PR efforts including writing and releasing press releases and managing all
    press outreach and inbounds


Run events, both big and small

  • Coordinate member events including the annual Big Boulder conference, quarterly
    regional meetups and quarterly round tables


Community Management

  • Facilitate conversations and connections among our diverse member community
  • Create and deploy communication programs to drive member engagement and foster
    the development of the member community
  • Manage the Slack instance for our membership
  • Identify members of the community to drive key conversation topics
  • Promote active areas of conversation to the wider BBI membership


Run the operations of the Big Boulder Initiative

  • Identify new target members and establish engagement strategies to drive member
    conversion rates
  • Manage membership sales and renewals and maintain the membership database
  • Maintain organization website to ensure that it tells a clear, compelling story about our organization, its mission, and the benefits of BBI membership
  • Own and manage all systems and tools (website, email marketing, Slack, membership database, payments, etc.)

Who we are looking for:

We are hiring the right person, so feel free to apply. Here are some of the areas we will be looking at:

  • BA or BS preferably in marketing, communications, or business management
  • 5+ years experience in marketing, communications, and project coordination
  • Self­directed with a strong desire for professional growth through results­driven goals
  • Extreme attention to detail with strong organizational and multitasking skills
  • Professional written and verbal communication skills
  • Experience with email marketing strategy
  • Excellence PR skills including press communication and outreach
  • Prior experience in conference planning / events production
  • Expertise in business use of all major social media platforms
  • Ability to negotiate contracts and manage outside vendors
  • CMS experience a plus
  • Database development experience a plus
  • Email client (Constant Contact, MailChimp) experience a plus
  • WordPress administration experience a plus
  • Marketing Automation software experience a plus
  • CRM software experience a plus
  • Graphic design experience a plus

 

Interested? Send your resume to info@bbi.org

 

 

 

Upcoming Meetups: Please Join Us!

One of the goals of the Big Boulder Initiative is to create opportunities for conversations on the current and future state of social data.  Our members are thirsty to hear from each other and find new, valuable use cases to apply in their own projects.  These connections don’t just happen once a year in Boulder – our community is vibrant and international.

We are excited to announce our next round of social data meetups that we sponsor in several cities around the globe. Join us to connect with fellow leaders in social data to talk about how social data can be applied in new and creative ways to address a wide range of challenges.

The meetups are free and open to all, so check out the details here and register quickly — they always fill up!

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Wednesday, Dec. 16 2015

Social data in the fashion industry: detecting the trends

New York City, at Bitly

Join us at Bitly HQ in New York City to learn about how social data is being used to identify trends in the fast-moving world of fashion. Speakers from Gilt, Brandwatch and Bitly will all take a look at this fascinating topic from their unique points of view.

Details and Registration

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Thursday, Dec. 17 2015

The coming election in social data

Washington, D.C., at iStrategy Labs

Data analytics are critical to any election campaign. As we move into the heart of the 2016 US presidential election, this meetup will focus on how social data is being using by the parties and candidates. Join us at iStrategy Labs, where speakers will explore the trends they are seeing, how social data is feeding into critical applications, and how insights from social data will change the election landscape in 2016.

Details and Registration

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Thursday, Jan. 7 2016

Social data and the non-profit

San Francisco, at Brandwatch

For non-profits, social media has become a lifeline for building momentum and awareness for purpose — as well as driving action. Join us in the New Year at Brandwatch in San Francisco to learn how non-profits are going beyond social media strategies and leveraging social data and analytics to not only drive their purpose, but also their missions in new and creative ways.

Details and Registration

We’ll be sponsoring more meetups like these in the New Year.  If you have a topic you’d like to see, or want to host a meetup in your city, please contact Randy Almond with the details.

 

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RECENT MEETUPS

Monday, Dec. 7

What Social Data Is Telling Marketers this Holiday Season

London, at TwitterUK

Join us at TwitterUK as we look at how social data gives us useful signals during the holiday season. Guests from SocialBro, W2OGroup, the Centre for Science and Policy and IBM will be discussing what the trends in social data are telling us and how they went about identifying these trends.

*Recap post to follow*

 

 

Announcing the Social Data for Social Good Fall Workshop In Chicago

We are excited to announce that we are holding our next Big Boulder Initiative Workshop on November 7th in Chicago. This workshop will focus on Social Data for Social Good and will feature presentations by BBI board member Farida Vis from the University of Sheffield as well as Feeling Nuts founder Andrew Salter, Jessica Groopman from Harbor Research, mReief’s Rose Afriyie, Derek Edder from Datamade, and many others.

The workshop will be held at Loyola University Chicago and is co sponsored by the Social Media Club of Chicago, the University of Illinois at Chicago, Northwestern University and the University of Chicago. The workshop follows the 5th Annual International Symposium on Digital Ethics, November 6th at Loyola. You can find more information on both events here: http://digitalethics.org/events/fifth-annual-international-symposium-on-digital-ethics/ and we hope you join us for the workshop.

Get Involved in Big Boulder 2015

Big Boulder 2015 is just around the corner and we can’t wait to welcome you to Boulder in a few short weeks. Many of our members have been asking how they can get more involved in this year’s conference. Well, here’s your chance! Below are three ways you can participate:

Speak at the Conference

Do you have something important to share with the others in the industry? Is there a topic you think we should cover at the conference? Well, here’s your chance.

We’re using Pecha Kucha format to give you the opportunity to share it with us. So, craft up your best ideas in and send ‘em in! If your Pecha Kucha is selected, you get a free ticket to the conference!

What should a social data ecosystem look like in five years? What are the building blocks? Who controls the DNA? What values will inspire and secure its future?

We invite provocative Pecha Kucha submissions on these and related topics relevant to the work of the Big Boulder Initiative. Please send your 20-slide Pecha Kucha-compliant slide deck to stu@bbi.org by Monday, June 1, 2015. No product mentions or sales pitches please!

An expert panel of cast members from HBO’s hit series Silicon Valley will review the proposals (or we will have a BBI subcommittee). Either way, the competition for these spots will be cutthroat. Please carefully study the art and science of Pecha Kucha and make sure you are a registered and paid BBI member before making a submission.

For more more information please email stu@bbi.org.

Star in the Opening Video at Big Boulder

Have you attended Big Boulder in years past? If so, you are probably familiar with our famous opening videos that kick off the conference each year. This year we are changing it up a bit and would like to feature you, our members!

We are holding a video contest for all Big Boulder Initiative members. The winner will be featured in the opening video at this year’s Big Boulder conference and will not only win bragging rights but a new Apple Watch.

We are looking for short, fun videos that highlight:

  1. Why you or your organization joined the Big Boulder Initiative
  2. What you are looking forward to at this year’s Big Boulder Conference

Video requirements are as follows:

  1. Your video should be under two minutes.
  2. Your video should open with your name and organization (i.g. Hi, I am Bre Zigich from the Big Boulder Initiative).
  3. Your video can be submitted via Twitter, Facebook (public profile only), YouTube, or Instagram using #BigBoulderOpeningVideo.
  4. Once you have submitted your video, please email Bre Zigich at bre@bbi.org with your name, title, and company to ensure we get your submission.
  5. The deadline for video submissions is Monday, June 1, 2015.
  6. Bonus point for creativity! Remember these don’t have to be too serious and should show your personality.

Here are some tips and tricks of the trade for creating your video. Happy filming!

For more information please email bre@bbi.org.

Join Us on Sunday, June 14th and Take Part in a Member Meetup

We will be hosting several Big Boulder Initiative member meetups to discuss the BBI Code of Ethics, an upcoming workshop on Social Data for Social Good, and how to grow and activate BBI members. The meetups will be held on Sunday, June 14th from 3:00pm to 4:00pm. If you can make it, please RSVP using the links below and plan to meet in the lobby of the St Julien at 3:00pm on Sunday, June 14th.

BBI Code of Ethics & Standards for Social Data
Social media offers an unprecedented set of opportunities and responsibilities for individuals and organizations. For individuals, social media offers new routes to self-expression mixed with shifting, sometimes unfamiliar expectations regarding ownership and privacy of that data. For organizations, social data offers new ways to glean insight into customer and consumer attitudes, emotions and behaviors down to the individual level, and therefore also raises ethical dilemmas with regard to direct use. This meetup, lead by BBI Board members Susan Etlinger and Farida Vis, will seek to generate more input for the authors of the draft code.

Planning a Fall BBI Workshop in Chicago
We have interest from Don Heider (Loyola) Rayid Ghani (UChicago) and Sherry Emery (UIC) in having a “Social Data for Social Good” BBI workshop on Saturday November 7, the day after The Center for Digital Ethics & Policy at Loyola University Chicago  will be holding its 5th annual International Symposium on Digital Ethics. This meetup will begin to pull together a team to launch the workshop planning.

BBI Membership Growth & Activation
What sorts of activities can the Big Boulder Initiative undertake to increase membership? How can the BBI value proposition reach its full potential? This meetup, lead by BBI Board members Pernille Bruun-Jensen and Megan Kelley, will address how BBI can better convey its purpose while activating members in the types of dialogue and activities that define an effective organization.

Starting Off 2015 with a Bang

As we kick-off 2015, I want to look back on the things we accomplished over the past year. 2014 was a big year for the Big Boulder Initiative!

  • We established the first independently operated and self-sustaining 501(c)(6) nonprofit trade association dedicated to establishing the foundation for the long-term success of the social data industry.
  • We formed a board of directors comprised of representatives from enterprise, startups and academia within the ecosystem, whose mission is to collectively address key challenges within the industry
  • We published a Code of Ethics and Standards in an effort to define a set of ethical values for the treatment of social data that will be used as a benchmark for companies and individuals associated with the social data industry around the world.

Thank you to all of our members who contributed to making these milestones happen and for your continued commitment to the mission of the Big Boulder Initiative!

We’re starting this year with a bang, adding three new members to our board of directors. On behalf of myself and the entire board of directors, we want to thank all of our members who participated in the vote and we are excited to have three new voices join the discussion as we kick-off 2015. I am honored to formally announce that our members have voted and elected the following new board members:

  • Justin DeGraaf, Global Media Insights Director of The Coca-Cola Company
  • Mark Josephson, CEO of Bitly
  • Farida Vis, Director of the Visual Social Media Lab and Faculty Research Fellow of The University for Sheffield

Congratulations to our new board members! I look forward to working with each of you to chart the future of social data.

I also wanted to personally thank Brandwatch, IBM, NetBase, and Twitter who have joined the Big Boulder Initiative as founding members. In recognition of their commitment and dedication, each founding member has been given a board observer seat designed to allow them to take a strategic role during board meetings. As such, I would like to welcome the following board observers to the board of directors:

  • Will McInnes, CMO of Brandwatch
  • Jason Breed, Partner/Global Lead, Social Business at IBM
  • Pernille Bruun-Jensen, CMO of NetBase
  • Randy Almond, Head of Data Marketing at Twitter

Again I want to personally thank all of our members who had help make 2014 a huge success. For those of you who are not members, I would strongly encourage you get involved and help shape the social data industry in 2015. Happy New Year!

DRAFT: Code of Ethics & Standards for Social Data

[PDF version: FINAL DRAFT Code of Ethics for Social Data]

PREAMBLE

Social media offers an unprecedented set of opportunities and responsibilities for individuals and organizations. For individuals, social media offers new routes to self-expression mixed with shifting, sometimes unfamiliar expectations regarding ownership and privacy of that data. For organizations, social data offers new ways to glean insight into customer and consumer attitudes, emotions and behaviors down to the individual level, and therefore also raises ethical dilemmas with regard to direct use.

High ethical standards are critical to maintaining the public’s trust in the social data industry and in the professions associated with it. Since the Big Boulder Initiative was created in 2011, the non-profit organization has been working towards establishing the foundations for long-term success of the social data industry, inclusive of Ethics and Standards. In this forum, competitors, suppliers and brands work to help define the industry way forward.

The following Code of Ethics & Standards is an effort to define a set of ethical values for the treatment of social data. It represents a commitment of the Big Boulder Initiative to provide data stewardship across the social data eco-system and an expectation from its members and supporters to display integrity aligned with the Code and Standards.

The Code of Ethics & Standards for Social Data therefore becomes the ethical benchmark for companies and individuals associated with the social data industry around the world.

THE CODE OF ETHICS

This document represents a starting point for articulating and honoring the most ethical business practices surrounding social data and its use for organizations. Our aim is to help set a standard for the industry that supports innovation, yet promotes best practice for usage, ownership, privacy and behavior at the same time.

Members of The Big Boulder Initiative (including Board members, supporters and sponsors) are expected to promote the 5 key ethics & standards:

  • Accountability
  • Privacy
  • Transparency
  • Education
  • Accessibility
  1. Accountability

There are currently no standards across the social data eco-system, making it hard for industry to collaborate, compare quality and to innovate together.

We strive to hold ourselves accountable for ethical day-to-day deployment of social data and to take prompt action in case something goes wrong. Academic, corporate or industry usage can give rise to a host of unintended consequences and sometimes public backlash. We are committed to defining a framework for accountability and ethics in support of operational usage as well as for outages, data corruption, and potential privacy breaches.

BBI will lead from the front to help create, promote and celebrate the power of social data with the accountability we each need to take. Firstly solving for industry, secondly for the companies we serve.

  1. Privacy

With so many different social media platforms, privacy settings and contexts for social data, the notion ‘privacy and ownership’ is more complex than a simple “on or off” setting. Many forms of social posts are by default public, and broadcasting a specific tweet on television, with attribution, may represent more public scrutiny than an individual intends. There is an immediate need for industry stewardship to help provide more security and visibility into where personal data goes, combined with an ability to correct our own personal data where needed – ultimately acknowledging it is personal.

Members of BBI believe that, in addition to honoring explicit privacy settings, organizations should honor implicit privacy preferences where possible. This may mean broadcasting a post without attribution, or with a blurring of the name. Specifically, the best practice is to preserve content within its original context so as not to surprise the user, and first and foremost respecting the end user’s voice.

BBI will strive to support more anonymous data batching where it is appropriate and will pursue a respect for the end user and their privacy above all. The non-profit organization will also develop proposed privacy standard forms for use across the eco-system to help platforms enforce their policies more uniformly.

  1. Transparency

Social data can increasingly be used to make business or personal decisions, but can be misleading without context. The social data industry should strive to reach the highest possible state of eco-system transparency.

A best practice is to include methodology notes, including method of collection, data context, and trace rate for data sources. Where possible, publishers, tool-builders, and analysts should enable readers to draw their own conclusions about the reliability of a particular data set and any associated recommendations. In addition, some users want to have control over the content they create – but in practice its’ very hard to control what’s happened to that content, and impossible to verify that it’s been deleted everywhere.

BBI will create and encourage the adoption of a standard scheme for metadata for social data with a standard for annotation on data and an industry benchmark on data quality.

BBI will also advocate that management of deleted content is the collective responsibility of the eco-system. BBI will take the leadership to develop wider policies and technical standards to make the management of deleted content easier and more effective.

  1. Education

Education is about lifelong learning and when it comes to social data – people and organizations are in a potentially vulnerable position as they lack education and awareness of the space. There is an opportunity to educate users on how their data is used – to help encourage best practice and ultimately promote a better process for better judgment.

Ethical social data practices will emerge out of a better understanding of early failures and controversies. The lessons learned should be as relevant for higher education and professionals as they are for the middle school children creating the social data of the future.

The Big Boulder Initiative supports education efforts at all levels towards increasing the social data literacy through illustrative case studies. BBI strives to provide equitable access for the classroom – helping to onboard future generations into social and facilitate the conversation around social.

BBI will help facilitate social education for its members in support of technology, policies and future innovation.

  1. Accessibility

The potential availability of data, far exceeds the actual practical availability of data. Usability with ease and access to global data sources remains an opportunity across industry, as does the creation of clear data standards, better geo coverage, better aggregation, and reliability in global data provision – both real-time and historically.

We strive to make social data tools and sources accessible across all user groups, at the scale and cost required for their work. We also strive to help set data standards, recommend user focused API’s and promote reliability across the eco-system.

BBI will lead from the front to help create, promote and celebrate the power of social data and help close the gap between potentially and actually available data. BBI offers a resourcing library across the website in support of these individuals and companies. Firstly advocating for industry, secondly for the companies we serve.

Pledge

By agreeing to the five sections outlined in this Social Data Code of Ethics & Standards, I pledge to uphold these standards across the Social Web.

I will support the efforts of the Big Boulder Initiative to safeguard consumer data and privacy by providing feedback and advocating for adherence to these ideals. If I observe a violation of these standards, I will make a reasonable effort to notify the site owner and provide feedback directly and privately, referencing this Code of Ethics & Standards as warranted.

[Note: the following will have live links when we finalize the COE:]

I agree to the above Social Data Code of Ethics & Standards and am ready to pledge.

We hope this document spurs a wider discussion about social data collection, processing, and utilization practices. We must address many complex issues, including, but not limited to, custodianship, business value, accessibility, individual protections, and privacy.

A Code of Ethics for Social Data: We Need Your Help!

Update: Nov 14, 2014. Revised Draft Code of Ethics

One of the most important functions that the Big Boulder Initiative can provide is to help establish and clarify a code of ethics for the proper use of social data for industry, academia and other organizations who use it. To this end, the Big Boulder Initiative Board of Directors has drafted the following document, which we hope will serve as a starting-point for a final code of ethics to be posted on this blog and shared widely elsewhere.

Thank you to all the board members who have contributed, and also to the many others whose work provided a foundation for our thinking, in particular, the work of Jon Lovett and Eric Peterson of the Web Analytics Association (now Digital Analytics Association). We need your help and hope you’ll add your thoughts and comments so we can finalize it knowing that it was a collaborative effort by the social data community. If you don’t want to comment publicly, please feel free to email feedback to info@bigboulderinitiative.org

 

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DRAFT Code of Ethics for Social Data

Purpose

The Big Boulder Initiative was founded to establish the foundation for the long-term success of the social data industry. To accomplish that, we must address the many and complex issues that social data poses: to interpretation, to analysis, to custodianship, to business value, and, of course, to individual protection and privacy.

The following Code of Ethics represents an effort to begin to define a set of ethical values and practices for the treatment of social data. It represents a commitment of the Big Boulder Initiative to proper data stewardship and an effort to educate the industry about ethical social data collection, processing and utilization practices.

Consider: what’s the worst that can happen?

About Social Data

Social media offers an unprecedented set of opportunities and risks for individuals and organizations. For individuals, social media offers new routes to self-expression mixed with a complex and ever-shifting set of contexts and expectations regarding ownership and privacy of that data. For organizations, social data offers new ways to glean insight into customer and consumer attitudes, but also raises ethical dilemmas with regard to proper use of that data in areas such as privacy, stewardship and storage.

The Code of Ethics

This document represents a starting point for articulating and honoring the most ethical business practices surrounding social data and its use for organizations.

1. Privacy

First, do no harm. Because of the many platforms, privacy settings and contexts for social data, privacy is much more complex than a simple “on or off” setting. It is highly contextual. For example, while tweets are generally public, broadcasting a specific tweet on television, with attribution, may represent more public scrutiny than an individual intends. The BBI board of directors believes that, in addition to honoring explicit privacy settings, organizations should do their best to honor implicit privacy preferences where possible. This may mean broadcasting a tweet without attribution, or with a blurring of the name. Specifically, the best practice is to preserve content within its original context so as not to surprise the user.

2. Transparency and Methodology

Social data can be used to make business or personal decisions, so it is critical that data sources are as clearly articulated as possible. A best practice is to include methodology, including sources and sample percentages, where possible, to enable readers to draw their own conclusions about the scientific validity of a particular set of recommendations. Be honest, especially when you don’t have all the answers.

3. Education

Because much of social data is unstructured, and its applications still relatively new, you must consider the implications when working with it. Be curious: what’s the worst that can happen? Your job is to facilitate effectively positive conversations and education within the industry versus fear and hype, and provide actionable and practical advice to users of social data, whether in the public sector or industry.

4. Accountability

Finally, prepare an action/crisis plan in case something goes wrong. As we’ve seen with many, many social media crises, social data can give rise to a host of unintended consequences. Do scenario planning: what options will you offer your consumers, providers, partners, customers if something—an outage, data corruption, hacking, privacy breach, or just poor judgment—goes wrong?

Pledge

By agreeing to the four sections outlined in this Social Data Code of Ethics, I pledge to uphold these standards across the Internet. I will support the Big Boulder Initiative’s efforts to safeguard consumer data and privacy by providing feedback, referencing this Code and other related publications, and by advocating for adherence to these standards. If I observe a violation of these standards, I will make a reasonable effort to notify the site owner and provide feedback directly and privately, referencing this Code of Ethics as warranted.

[Note: the following will have live links when we finalize the COE:]

I agree to the above Social Data Code of Ethics and am ready to pledge.

View the current list of supporters.

Many thanks to the BBI Board for their input, and many thanks in advance to all of you who contribute!

About the Author

Susan Etlinger is a founding board member of the Big Boulder Initiative. She is an industry analyst at Altimeter Group, where she works with global organizations to develop social data and analytics strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She’s a frequent speaker on big data, social data and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com.

The Future of Social Data Starts Now

We first announced the formation of the Big Boulder Initiative last June to build the foundation for the long-term success of the social data industry. We’ve made a lot of progress since then.

Last fall, we held a series of small workshops in four cities to discuss the future of social data and the challenges we all face in creating the future we believe is possible. Across all of the workshops, participants – publishers, brands, solution providers, analysts, academics, public sector, finance and more – represented a range of perspectives. We achieved two key outcomes from these events: we identified six high-level topic areas to address, and we elected a board of directors.

This year, the board has gone to work. We established the Big Boulder Initiative as a 501(c)(6) nonprofit organization. We refined and focused the topic areas identified in the workshops. We developed a working draft of a code of ethics for the the social data industry. We created a structure and definition for what it means to be a member of the Initiative. And last but not least, we pulled together the 2014 edition of the Big Boulder conference.

Today, we’re releasing several items so we can drive the discussion forward with the entire industry. First and foremost, our draft Code of Ethics is now available and open for discussion. Stewardship and appropriate use of data is a key topic that we’re planning to address, and the Code of Ethics is the foundation for this discussion. Second, you can now sign up to be a member of the Big Boulder Initiative. We have memberships for companies, academics, nonprofits and individuals. Third, we’re launching a new website for the Initiative. This includes membership information, this blog, and a forum where members can discuss topics we’re addressing. And finally, we’ll kick the conversation into high gear with the start of the Big Boulder conference tomorrow morning.

I’m thrilled to see us take this big step forward with this Initiative. I hope you’ll consider becoming a member to take part in defining the future of the social data industry. This is the beginning of something big.